How Thorpe Park markets Swarm Essay

One of the techniques used by Thorpe putting surface to market their musters is influencing buyer behaviour. Influencing buyer behaviour is when carees change things around their fruit to try and get customers to purchase their harvest-feast or service. For example Thorpe Park whitethorn lower their prices during the autumn because that is when their repeat purchase declines. This may encourage customers to go because Thorpe Park usually doesnt sell their tickets at this price they will besides know that they are getting a good deal from this because Thorpe Park is actually worth more than that.Thorpe Park could likewise influence buyer behaviour through using celebrity endorsements by making the theme honey oil look fun, cool and enjoyable place to go, by doing so they are get alonging up their brand image as well. This may influence consumers and may draw them to the park because of the way Thorpe Park has presented themselves through their brand image. Another technique w hich Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements.For example they could give celebrities free tickets to Thorpe Park in transform of them promoting and telling people how amazing the parkways are etc. Once people hear and reassure how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known(a) movies or programmes to influence buyer behaviour and create a certain brand image which allows Thorpe Park to have an effect on consumers choice.Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to target market, heart and reference to product in their advert to build up their brand also influence buyer behaviour. Ill be ranking in the order which I think Thorpe Park uses best in their advert. Colours 9/10 Sounds 8/10 Duration 10/10 Message 8/10 Ability to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they made it link to their theme.They used dark/ greyish colours to create the toughness and tension in their advert. This enabled the audience to watch it and question whats going to happen next. Its important for Thorpe Park to be successful in this sphere of the advert to have a successful campaign if not the businesses advertisement wouldnt be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used early days people a lot in their advert which is who they are aiming at.They also made the advert appeal to their audience. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it seems like youre going to crash and seeing that adrenaline and scared look on his face may convince them overflowing to try out the Swarm ride. 3. Reference to product will be in second place because theyre main focus is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on.However others may say thats not how Thorpe Park looks when you get because theyve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right length because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay attention as they are easily distracted. However the beginning is a 5. The message is very clear to the audience.The message tells the audience that it is a thrilling but fine ride you dont want to miss out on. It also gives you a bit of history on what the ride was based on (alien invasion). They delivered the message well to their audience so it doesnt leave them guessing what was this intimately? 6. I think the music in the background worked well in certain areas. For example when hes taken on the ride the stir music works well with it but I think near the end they shouldve brought back down to the tensed music in the beginning.