Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words

Marketing Research Plan - Essay object lessonTo ensure we get cooperation on the study, we intend to visit at least two universities that rear both fulltime and online compass points modules to their students. We leave behind also visit two companies to study on those who are not studying that intend to study so as to know what would motivate them to study an online leg course. We intend to lingua this study into three distinct steps as followThe first step will entangle practice session of a questionnaire that will be utilized to get at the base of motivations on what would encounter if those working fulltime have other options of studying. This study would only involve only those who are studying the online pointedness platform.The second step would involve direct discourseing of all students on the university on what would motivate them to take an online level. This interview would involve both those in fulltime and part-time base programme.We intend to approach the administration of the two universities that offer online degree programm... The Study 1We intend to approach the administration of the two universities that offer online degree programmes. We will engage over observational approach in this study whereby we will identify ourselves as researchers and enlighten to them on the main rationale of the study. For this case, we will request them to give us the contacts of those studying online degree programmes in their university. We will get their contacts especially email address and we would send them our questionnaire to them. The following questionnaire will be use in this study. The students will be expected to fill the questionnaires and email them back to us on their views regarding online degree courses.Study 2The second study will involve direct interviewing students at the university. We will choice students at random at the university and interview them concerning online degree courses.We will introduce ourselves to students as researchers and our intention our carrying come out the research. We would spend around 15 to 20 minutes with the students and discuss their view in regard to online degree course. After this, we would compile discussion and come up with the correct ideas on the best view concerning online degree courses.QuestionnaireChoice QuestionNote Question 1 - 5 has no specific quantifiable tax they are intended to measure affiliation with those already studying online degree programme. I. Which degree programme did you use in your previous studyFulltime programme _______________Online Programme _______________II. Which degree programme would you prefer todayFulltime programme _______________Online Programme _______________III. Why do you prefer the degree programme chosen above Convenience ________________ represent